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BÜCE Seoul × Premium Salon – official distributor for Europe
BÜCE. Korean precision,
European standard.
Since 1987, BÜCE has been designing chairs, wash units and Head Spa equipment that combine engineering precision with first-class comfort. Premium Salon supplies these products to the entire European market.
BÜCE
Seoul · since 1987
HISTORY
40 years of experience that can be felt in every detail.
BÜCE is a name that needs no introduction in the hairdressing and Head Spa sectors. Founded in 1987 in South Korea, the company has been committed to a single vision from day one: to create salon equipment that combines user comfort, structural durability and design that is ahead of the trends.
It was at BÜCE that Korea’s first hydraulic chair base and first electric chair base were developed – innovations that permanently changed the standards for showroom fittings in the region and paved the way for the brand to enter export markets in Europe and the USA as early as the late 1990s.
Today, BÜCE is not just about armchairs and washbasins – it is a complete philosophy of living room furniture design, underpinned by:
01
International patents – including, amongst other things, the proprietary self-retracting mechanism in the BUCE 250 car wash, which is protected by patents in China, Japan, South Korea and the USA.
02
Quality and safety certificates – ISO 9001, ISO 14001, OHSAS 18001, CE, PSE.
03
Industry awards – Good Design Award, the ‘Export Tower’ title for exports worth US$5 million, and the Presidential Commendation for contributions to the development of Korean entrepreneurship.
Beauty Utility by Creative Expert.
Innovation protected by law
Technical solutions patented in China, Japan, South Korea and the US – something you won’t find among our competitors.Quality verified by an independent body
ISO 9001, ISO 14001, OHSAS 18001, CE, PSE – full compliance with safety and quality standards.International recognition
The Good Design Award and the Presidential Commendation – independent recognition of our position as a leader in the premium segment.Just imagine how beautiful it is.
Mission: To create a new culture of beauty through innovation in living room furniture.
Brand reach
The ambition of a global leader, consistently realised.
China
Japan
Singapore
India
USA
Spain
UAE
Russia
Europe (Premium Lounge)
From the very beginning, the brand has aspired to become a global leader in the premium living room furniture segment – and it is consistently pursuing this ambition by expanding its sales network across further continents.
Why BÜCE?
A brand you invest in for decades, not just for a season.
T
Innovation backed by patents
Technical solutions you won’t find anywhere else.
Q
Quality recognised on the international stage
The Good Design Award is not just a marketing slogan – it is an independent assessment.
C
Comfort designed with the salon’s customers in mind
Every detail, from the reclining mechanism to the upholstery, is designed with long working hours in mind.
R
Manufacturing reliability
Over 40 years of continuous R&D and investment in quality.
Premium Salon as a distributor
Premium Salon is the brand’s official distributor BÜCE Korea across the whole European market.
The full range from the Korean manufacturer
No middlemen
Local support and technical advice
On-site service